Problem Diagnosis
Founder-led sales is becoming a bottleneck.
Inbound exists but conversion and follow-up are inconsistent.
Outbound activity does not produce enough learning.
ICP and messaging are too broad.
Enterprise opportunities stall.
The company is considering hires before the motion is sufficiently clear.
International expansion is happening opportunistically rather than through a deliberate operating model.
The need is not simply ‘more sales activity.’ The need is senior GTM judgment embedded in execution.
Advisory Framework
01
02
03
GTM Advisory
Fractional / Embedded CRO
Hands-On GTM Build
Focused strategic work around ICP, positioning, segmentation, international expansion, enterprise motion, process and organization.
Ongoing senior GTM leadership without the full-time executive cost structure.
Build the engine and run the engine: pipeline, discovery, strategic opportunities, founder co-selling, process, forecast and playbook.
Not consulting from the sidelines. Not outsourced SDR. Embedded revenue leadership.
Days 1–30
Learn + Sell
Embedded audit of the existing pipeline, founder-led discovery orchestration and identification of immediate execution gaps in the GTM motion.
Days 31–60
Prove the Motion
Validate ICP and positioning through live strategic opportunities. Refine sales cadence and forecasting.
Days 61–90
Scale / Decide
Codify the motion into a scalable playbook, build the commercial organization and determine the long-term revenue leadership structure.